We build lasting AI capability inside consumer brands, so the business runs better and grows faster long after the first project is done.
Many consumer brands grow faster than their foundations. Product and customer data sits in disconnected systems, DTC, wholesale, and retail run on different stacks, and the teams who would use AI have never been trained or given clear rules for it. So when the board asks for AI, a promising demo meets a business that can’t absorb it. Lasting capability starts below the surface, with an honest measure of how ready you are.
Each engagement is built around a measurable result in one or both.
Lower the cost and friction of running the business.
See demand sooner and act on it faster.
These are starting points, not a menu. We shape the work to where your business has the most to gain. Both pillars are built to last: when we finish, your team owns the capability, not just the result.
Before we build anything, we gauge how deep your foundations go. Each dimension is scored from 1 to 5, and a level counts only when its fundamentals are fully in place, with partial credit toward the next. Every brand starts somewhere. The score sets the sequence, not a verdict.
Four steps. Each one leaves your team more capable than it found them.
Measure your readiness with the Fathom Index and align leadership on the business problem to solve first.
Score use cases on impact and feasibility, choose where to start, and map the route to scale.
Put the first use case into production alongside your team, measured against agreed KPIs, and hand it over running.
Translate results into the P&L, then build the playbook, governance, and skills to repeat them without us.
Most advisors know AI from one angle. Fathom Commerce sees the work from three, and that is what lets us say what will actually hold up.
Experience inside Fortune 50 companies, where AI has to clear security, finance, and governance, not only a demo. We know what it takes to get an idea past the people who can say no.
Experience on both sides of the table: advising large clients, and running an agency of our own. We scope honestly, deliver on time, and leave the client stronger than we found them.
Deep commerce roots from two seats. As an operator, the CIO and CTO who ran technology inside beauty, fashion, fitness, jewelry, haircare, and skincare brands. As an insider, years at the center of the commerce platform world, seeing what works across many brands, not just one.
Most firms have one or two of these. The combination is what lets us tell a board what AI can do, a CIO what it will take, and a team how to run it on Monday.
Fathom Commerce is led by executives and practitioners who have been accountable for making technology promises real. That experience spans Fortune 50 enterprises and high-growth DTC companies, from the trenches to the boardroom, with hands-on experience on the latest AI advances.
Fathom Commerce speaks the language of the CEO’s growth mandate, the CDO’s brand aesthetic, and the CTO’s engineering reality.
Why the Fathom Index measures how deep your foundations go, and what that tells you that a single maturity score cannot.
Read the articleSaying no to a good idea is among the most valuable things a readiness assessment can do. Here is how to tell what should wait, and what would make it ready.
Read the articleShoppers increasingly start with an assistant instead of a search box. What decides whether your brand is in the answer is mostly groundwork you can begin now.
Read the articleTell us where your company is stuck with AI, or where you want it to start. We’ll take it from there.